SHO MADJOZI : THE RAIN QUEEN (South Africa: Music)

‘Sho Madjozi’s character takes inspiration from The Rain Queen. With her powerful words, Sho summons the weather and rains that enrich the earth. As she moves, her body leaves blue streaks shimmering in the air.’

Sho Madjozi is one of the fastest rising stars on the South African pop music scene. She is pioneering a colourful and performative persona steeped in Xitsonga traditional modes and the urban experience of Jo’burg city life.

Madjozi was born in Limpopo and grew up in Shirley, a small village in Limpopo to a white father and black mother. She studied African Studies and Creative Writing at Mount Holyoke College in the United States. Later, she returned to South Africa and took up a fellowship in Writing at the University of Johannesburg. Madjozi is building a creative career in the South African pop culture scene, which has allowed breakthroughs in various fields at once.

Madjozi is a rap-star, a television actress, and a performance poet.

Sho is in hot demand with producers looking to feature her. Notable collaborations see her alongside Okmalumkoolkat on the hit track, Ngiyashisa Bhe! She plays the role of a radical student activist on Mzansi Magic’s youth telenovela, Isithembiso. The spotlight saw her selected by Nike SA for its Rebels on Air ad campaign. Her rap-skills first gained wide public notice when she featured on Okmalumkoolkat debut album Mlazi Milano. She also increasingly become an internet sensation thanks to the hits garnered by videos of her performances. She has also collaborated with Absolut One Source Live creative revolutionary Khuli Chana as well as DJ Maphorisa and Ms Cosmo.

The responses from the audience made her into a web-sensation. She has grown in leaps since. As a poet, she performed as Maya The Poet and often addressed themes around identity and racism. Madjozi speaks about how her experience of living in the US made her feel more African, and saw her return more mature and ready to be herself and to embrace all that she is as an African. Her colourful self-styling to promote the rich flavour of the Xitsonga language and culture is part of this mission to celebrate Africa, and its rich heritage.


Dambisa Maqoga

Media Manager, Total Exposure

Iris LeBerg

Marketing Manager White Spirits, Pernod Ricard

About One Source Live

One Source Live is an event that celebrates African Creativity by bringing together a host of African artists, musicians, fashion designers and photographers to collaborate. Led by Absolut Ambassador and Creative revolutionary Khuli Chana, these artists are coming together to tell a new, uplifting, and positive story about Africa as the creative engine of the world. One source Live is inspired by ABSOLUT Vodka’s one source philosophy. Unlike most other vodkas, Absolut is entirely produced from one source in Ahus, Sweden. Hence, OSL aims to remind people that we all come from one source, Africa; the one source of humanity and the source of creativity.

Along with an exciting line-up of Artists, the ONE SOURCE LIVE creative revolutionaries Khuli Chana, Sho Madjozi, Trevor Stuurman and Osborne Macharia will return to the festival in November 2018 with new installations and musical collaborations.The African Creative Revolution continues, join and celebrate the power of African creativity at ONE SOURCE LIVE


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